Mobile survey based research takes off?
It seems like the holy grail of online Market Research, something that must be really great, but no one can
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Categorie: Onderzoek
Multiscope ceases its site-reach measurement service
Market research bureau Multiscope will end Visiscan, its service that measures the reach of Dutch websites. Visiscan has been running
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‘Lifestreaming’: Research on Social Media takes off
There is a new initiative by Harris Interactive where they’re asking you to connect your ‘social’ profiles to an engine that will analyze your actions in Facebook and/or Twitter. Is this the future of research?
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Research using the Social Web
Instead of traditional ways of doing online research, we might want to look for something new. Using “social media”, we can use the online conversation stream to find what we’re looking for.
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Agencies are pooling panel resources
Companies pooling together their panel efforts could mean an extra dimension to the research industry. And indeed; now several European research agencies have committed themselves to pooling their panels together and create a new fieldwork business called Panelteam.
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Too much tradition in the research landscape?
Tradition seems to play a big role in the research industry, which we claim to be a knowledge industry. What is there to it, can we solve this and what lies beyond traditional research?
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Research on Social Media; is anyone doing it yet?
Text-analytics on data present on the internet, in a way a sort of quantitative way of doing research that is
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Waar staan we met mobiel onderzoek?
Het is toch een beetje een soort heilige graal van (markt)onderzoek; mobiel onderzoek. En daarmee doel ik dus niet op
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