De Nationale Postcodeloterij bedoelt heel andere dingen dan ze zegt
De Nationale Postcode Loterij gebruikt dezer dagen de slogan “Doe maar lekker duurzaam!”, hetgeen in ieder geval niet lijkt te slaan
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Tag: marketing
Boekreview: “Mutual sustainability – sturen op relaties”
Dat de relaties in een organisatie belangrijk zijn is een inzicht dat steeds verder verspreid is. Toch blijkt het in
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Het publicitaire probleem van de politiek
Als er iets is dat Pim Fortuyn in ieder geval voor elkaar heeft weten te krijgen dan lijkt dat wel
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Online trends for 2011
As you might know I have a column in the Dutch radio program “Echte Jannen”. With the start of a
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Promoted tweets: super effective!
If you wondered about promoted tweets and how well they fare: they’re super effective. Or so says online brokerage firm
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Does advertising on social networks have to be at the cost of user experience?
Guest Article: On 12th April 2010 Twitter announced its new business strategy to include promoted tweets in its organic search results. This new direction in collecting revenue from advertisers raised many questions among the online marketing community and avid Twitterers. Is Twitter not going to affect the user experience in the network by “polluting” the content with promotional tweets?
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Browser fingerprint tracking
Beyond standard browser statistics, there is more, way more and that is where thoughts of privacy come in to play. The Electronic Frontier Foundation has made a website to show a bit of what is possible.
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The end of SEO
Search engines will start to value your content more and more on the basis of the content itself. The only thing you have to ask yourself: is the content I’m offering really worth to be found?
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